Menu Design in America Book

Another gorgeous volume from art publisher Taschen, Menu Design in America, brings together an irresistible collection of American menus from the mid-19th century through the 1980s. Until restaurants became more commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As dining establishments proliferated and competition grew to attract the most desirable patrons, menus developed into more than culinary listings. Design became an integral part of the full experience, from an eatery's exterior, décor, and service presentation, to the composition of a dish. Menus became a key marketing tool and favored keepsake.

Menu Design showcases exquisite examples of this graphic art. With nearly 800 illustrations in vibrant color, this deluxe tome not only showcases an extraordinary collection of restaurant ephemera but offers insight into the history of restaurants and eating out in America. In addition to covers, menu interiors are highlighted, providing an epicurean tour into more than a century of dining. An introduction on the history of menu design by graphic design writer Steven Heller, and extended captions by culinary historian John Mariani, accompany menus throughout the book. Lively photographs round out this dynamic gastronomic compendium that is sure to fascinate culinary and history lovers alike. 

392 pages. Hardcover. 12.4"H x 9.8"W x 1.5".